1. Pro-Israel organizations rarely have good news to share; alarming news about Israel is good for fund-raising. For example, the Simon Wiesenthal Center sent a letter to supporters in mid-February titled "Breaking news: Iranian calls to destroy Jewish people." It gave examples of Iranian supreme leader Ali Khamenei's vitriol, along with a detailed plan to annihilate Israel posted on a website run by the head of the Iranian parliament's research center.
Rabbi Marvin Hier, the center's founder, asked supporters for an emergency contribution as soon as possible, because "there is not a moment to waste as we confront the rapidly evolving situation in the Middle East." He urged donors to fight "Iran's genocidal threats against Israel and the Jewish people worldwide" with contributions starting at $50 and ending with an open bracket, left to the donor's generosity. The center's spokesperson didn't respond when asked how the fund-raising effort is going.