According to Rosen, a major reason for this is disparities in the level of education investment. “It is evident that there are more funds spent on education in areas of high socioeconomic standing; twice or three times the amount is spent in comparison to the periphery, Arab and Jewish Orthodox communities,” she says. This may contribute to a larger problem–The Arab community just isn’t targeted for recruitment in the start-up space. One survey found that while almost all Jewish Israelis knew about the growing job opportunities in the tech sector, a majority of Arabs did not.
With PresenTense, Ayuti and Rosen are trying to change that.
“Our goal is to promote diversity, equity and inclusion alongside sustainable economic growth by exposing youth and young adults from underrepresented communities to innovative entrepreneurial practices,” says Ayuti. “This exposure provides participants from underrepresented communities with an opportunity to maximize their potential, serve as inspirational role models in their communities and launch businesses and tech startups that will in turn create hundreds of new jobs.”
Over the past decade, PresenTense has had more than 20,000 participants from underrepresented communities across Israel take part in over 120 of their entrepreneurship programs, including 3,500 high-school students. The result has been more than 850 different businesses launched, 60% of which are active and sustainable to date.
Ayuti and Rosen attribute their success in part to the establishment of communal ties. In order to recruit such a large number of program participants from underserved Israeli communities, PresenTense has worked hard to foster relationships with the communities in which it works. When they commit to a particular geographic area, the organization will stay there for at least five years and hire program coordinators and managers who are not just from that community, but from PresenTense’s target audience within that community. “This enables us to build trust with the local community and tailor our programs to its needs,” said Rosen.
Success in recruiting program participants is only a small part of their work. Once new potential entrepreneurs are in the program, PresenTense is committed to giving them the resources they need to succeed. In their opinion, the biggest resource that they can provide burgeoning business owners is mentorship from more experienced hands.
“Mentorship enables emerging entrepreneurs from underrepresented communities to receive guidance and valuable feedback from experienced professionals more familiar with Israel’s ‘start-up nation’ ecosystem,” Ayuti says. She also pointed out that mentors not only give their less experienced counterparts a model for success but also provide them with networking and collaboration opportunities that would not be possible otherwise.
Rosen and Ayuti and extremely proud of the businesses which have sprung up from the ranks of their incubator participants. In addition to Healthymize, the health tech company leading the charge on sound-based disease testing, PresenTense has sponsored an audio personalization start-up, a coding academy for asylum seekers, and even another incubator, among many other successful ventures.
Ayuti and Rosen are optimistic not just about what the development of these businesses means for the communities they are empowering, but for all of Israel. “Investing in underrepresented communities opens Israel’s economy to previously untapped talents and resources,” says Rosen. “It could change a lot about how we do business, and inevitably progress our country for the better.”
Ultimately, PresenTense is working towards an Israel that is not only more innovative but shares the success from that innovation more equally.
“If Israel is to truly be the world’s ‘Startup Nation,’” says Ayuti, “then it must be an inclusive society in which all groups can get a foothold in our entrepreneurial ecosystem.”